Westline Productions, Inc. is an entertainment production and marketing company based in St. Thomas, United States Virgin Islands. Since its inception in 1979, Westline Productions has produced successful concerts in the Caribbean and the United States featuring renowned artists from different musical genres including reggae, calypso, soca, jazz, rhythm and blues (R&B), gospel, zouk and Latin music. Westline Productions has also sponsored a myriad of cultural, athletic and entertainment events in the Virgin Islands such as: the Latin Music Festival; the Virgin Islands Minifest; the Caribbean Amateur Boxing Championship Tournament; Wrestling in Paradise which featured wrestlers from the World Wrestling Federation and the International Wrestling Association; comedy shows and an annual car show. These events have generated enormous publicity for Westline’s clientele and have helped to stimulate economic growth in the Virgin Islands, as they attract thousands of residents and visitors from the mainland and abroad. Westline’s reputation for producing high-quality productions and booking GRAMMY award-winning artists like Shaggy, Maxi Priest, Chante Moore and Donnie McClurkin, as well as, notable entertainment groups like Third World and Krosfyah, has made it one of the leading production and marketing companies in the Caribbean. Westline combines traditional marketing strategies with non-traditional grassroots strategies to promote products, services and events. However, the company specializes in entertainment marketing. Westline executives believe that the creative arts, music in particular, are an effective, yet often underutilized, publicity tool. Music has the power to transcend cultural, racial and economic barriers, making it an excellent mechanism for unifying people. The success of Westline is largely based on its ability to use entertainment events as a catalyst to forge positive relationships between its clients, sponsors and consumers to promote brand awareness, and to connect with consumers on a personal level. This ultimately leads to brand recognition, a positive corporate image, customer loyalty and in increased sales. Consumers are more likely to spend their money with a company that they feel cares about their needs and their community. In addition to entertainment production and marketing, Westline offers consulting services and technical assistance to organizations who wish to produce their own events. These services include: stage and roof set-up; stage management; sound and lighting assistance; talent selection and booking; and the rental of audio, lighting and stage equipment. Westline also makes travel arrangements for talent and provides security at event venues. The company has a dedicated staff of 10 employees who work diligently to give its clients the personalized customer service they deserve. Its staff includes a sound engineer, lighting technician, graphic designer, photographer and security guards. Westline also has a team of professional contractors that it uses to augment its staff when necessary. |
